Author Archive
Next Top Model - Pamukkale
by admin on Jan.26, 2012, under Photo
It’s time for the second installment of my Next Top Model story.


For episode 7 of season two, all the excitement moved to Turkey where we shot in various locations. The first of them was the spectacular Pamukkale.


It was all pretty strange because of those white limestone walls and water everywhere. One of the many challenges, for example, was to keep all the equipment from ending up in the water.


By the time we were finished, all of us including the models were extremely tired because of that otherworldly white light always shining into our eyes.


The white surroundings, although spectacular, made shooting portraits rather difficult. On top of everything, it was also incredibly hot.

However, this unique scenery, combined with the girls’ increasing skills made for a very productive day, visually speaking.

Hair: Florin Cova de la Laurent Tourette
Make-Up: Stela Sapera
Styling: Catalin Botezatu
Next Top Model - The Delta
by admin on Jan.23, 2012, under Photo
Starting today, I’m going to take you through my experience as a photographer for Next Top Model by Catalin Botezatu. The Danube Delta was the first of several locations I traveled to in order to shoot with the contestants. This was going on 18th of September 2011.


It was pretty difficult for the girls because they had to make their way through the rather deep mud; it wasn’t any easier for Catalin Botezatu and the producers, since they also had to cope with the same elusive swamp and various aquatic creatures squirming through it.


It was close to the beginning of the season (episode 6 of season 2), so there were still a lot of girls and a lot of shooting to be done. Since there were 11 girls, we had to move between 11 different locations from the Delta.

I was slightly luckier than everyone else, since I got to stay in the boat. For the last few photos, however, I also descended into the slime that bordered one of the lakes.


Towards the end of the episode, I contributed to the judging process together with Catalin and Mirela Vescan. Although it was a difficult shoot for everybody, I had to assess the girls’ ability to pose successfully regardless of conditions.


All in all, I thoroughly enjoyed the visual possibilities the Delta has to offer.
Hair: Florin Cova from Laurent Tourette
Make-Up: Mirela Vescan & Stela Sapera
Styling: Catalin Botezatu
Madalina Pamfile for Playboy
by admin on Jan.19, 2012, under Photo
Here’s the cover I shot for the January-February issue of Playboy. You can find the rest of the photos in the magazine.
Model: Madalina Pamfile
Art: Tavi Cocis
Hair & make-up: Diana Ionescu
Styling: Andreea Constantin

Alice in Winterland for Unica
by admin on Jan.05, 2012, under Making of
To help you better get into the appropriate mood this season, since the weather outside isn’t helping much, I decided to bring out a little story from last winter. In december 2010, we shot a fashion editorial for the February issue of Unica. We had to make our way through a terrible snowstorm the whole time, and the average temperature was around -18° C. Most of the shots were taken in and around the ice hotel from Balea Lac.



The road leading to the hotel traveled over the frozen lake, and legs tended to slip through into the icy water more than once. It was especially dangerous around the place where blocks of ice were being removed in order to help build the hotel.

One of the cars we used to get up there was a Duster borrowed from Dacia. During the shoot, we used a portable Dynaphos Kit with two flashheads.



The model faced the blizzard heroically. We shot over two consecutive days. On the first one, it got dark before we could finish so we had to start over the next morning with the whole hair/make-up/styling process.


We got snowed in and had to stay for an extra night. Even before finally descending, we didn’t know if we were going to be able to, since the weather was so menacing. It all depended on the forecast, and no one really wanted to risk their lives unnecessarily.


Here is the brave and adventurous team:
Styling: Iulia Dumitru
Make-up: Marina Chiorean
Hair: George Siea
Assistant: Vlad Zlate
Production: Laura Davidescu and Radu Davidescu
Model: Ioana Bradeanu (One Models)

Here’s the end result of the whole adventure. All in all, it was a pretty fruitful expedition






Geanina Varga for Viva
by admin on Dec.29, 2011, under Photo
I’m posting the photos I took for the January issue of Viva!. Their star was Geanina Varga from Antena 1.
The credits are below.
Make-up: Andra Manea
Hair: Cristina Trohani (Cristina Trohani Hair Studio)
Styling: Ana Andrei






Paperself for Luxury Magazine
by admin on Dec.27, 2011, under Photo
I also took another set of photos for the November issue of Luxury Magazine. This time, they were for Paperself - an exclusive line of absolutely spectacular false eyelashes. They’re made from paper and intricately woven with delicate patterns; you can see for yourself below.


Ilie Nastase for Luxury Magazine
by admin on Dec.23, 2011, under Photo
Here are the photos I took for the November issue of Luxury Magazine. We invaded Ilie Nastase’s home for this shooting and got a chance to peek at his environment for a bit. Ana-Maria Barbu handled the make-up, while the sword and clothing are all part of the star’s wardrobe.



Ioana Blaj for Unica
by admin on Dec.22, 2011, under Photo
Here are the photos I took for Unica’s January issue. We explored a bold approach to urban outfits with Ioana Blaj and a faithful companion who goes by the name of Cody.
Styling: Iulia Claudia Dumitru
Make-up: Mirela Vescan
Hair: Cristina Trohani
Model: Ioana Blaj





Video Stills Florenta Popa
by admin on Dec.21, 2011, under Photo
On Saturday, I shot a video with Florenta Popa from Etoiles for her portfolio. It was shot both in my studio and in one of my favourite locations around Bucharest. Before posting the actual video, I figured it would be interesting to show you some video stills taken from it. They’re powerful enough to tell their own story, and I believe they’re good photos on their own. There are 24 of these every second. It feels as though it comes easier for me to let the story unfurl if I freeze time and divide it into frames; when the video simply flows, the result is slightly more baffling and the story is much more difficult to tell. But I hope to get there, to understand this new way of telling a story and make the most of it.







































